Hello Bello Black Friday
& Cyber Monday
The brief for this project came with multiple contradictions: the content needed to not get lost in the sea of Black Friday content, but it needed to look like Black Friday content. It needed to reflect some of the new steps we were taking forward in our branding, but not be too different so people knew it was us and most importantly it needed to preform. By using a hero baby and our brand colors, the content still felt distinctly Hello Bello, but was pushed with the color pairings, playful text applications and new brand shape elements.
“I’m going to pile on the gratitude to Kaitlyn for crushing the Black Friday assets. Took something very challenging and made it look elevated and cool and interesting. It was awesome work.”
— Ben Hart, Co-President at Brains on Fire
