Voluspa Fragrance
Diffuser Launch

The Fragrance Diffuser was Voluspa’s first foray into scent technology and provided customers with a new way to experience their fragrances. This launch was unique in that it required educational moments to explain how to use the device and what the benefits of diffusing scent are. To do this I created a network of landing pages that provided educational information, told the campaign story and cross promoted the diffuser oils. To complete the full 360 campaign I designed emails, social content, in-store signage and the user device manual.