gorjana
When I started working with gorjana they were just beginning their aggressive retail expansion and continuing to build on their DTC business. My role involved refining their brand look and feel as well as increasing the volume of creative content produced across all touch points. I collaborated with the marketing team to create seasonal campaigns, helped art direct studio content (including hand placing hundreds of tiny shells!), managed a Jr. Graphic Designer and designed collateral for web and print.
Photography: Katie Bickerstaff, Julian Martin. Content Producer: Emily Cullen
“Kaitlyn contributed significantly to the creation and standardization of brand assets, resulting in a massive increase in performance marketing media distributed across major channels.”
— Kyle Brucculeri, VP of Ecommerce at gorjana
