Kalahari Watermelon Launch

I worked with the content team to create a 360 campaign that included social content, teasers, a landing page, emails, in-store signage, and store merchandising. The in-store installation piece was made with hundreds of pieces of paper painted in the hues of the packaging; when the wind blew through the store the rustling and swaying of the installation transported you to the dunes of the Kalahari Desert.